Today, there’s more to events than just furniture and catering. Technology has built numerous opportunities for engagement, connection and communication, and event planners are taking full advantage of this. So how can technology engage your audience? AVisual discusses the benefits of technology when hosting a function, and how you can take advantage of it yourself.
Plenty of publicity
With advances in technology and plenty of opportunities for digital marketing, you have endless platforms for publicity. No more leaflets and banners – you can intrigue guests with targeted marketing and tailored creatives. Digital marketing is great because a lot of it can also be measured and tracked – so you know exactly what’s working and what isn’t.
Better branding
New applications and software mean you have an endless array of branding opportunities. Create a beautiful logo, choose colours that set the mood and develop presentations for your event that look great and engage your audience. Branding builds a professional image, and it’s never been easier to explore creative possibilities.
Interactive activities
With phones, tablets, computers and social media platforms in the palm of your audience’s hands, you have a chance to get creative with interaction. Utilise personalised apps that guests can interact with throughout the event, develop a private landing page for guests to add input or even get a dedicated phone number for them to ask questions. No more crickets during Q&As!
More entertainment
The more you can wow your audience the better. Technology has revolutionised the way we are entertained – video, social media, graphic design, sound, and lighting… With all of these forms at your fingertips, you can create a truly unique experience for your guests, from creative lighting setups through to well-crafted videos.
Master your messaging
Communication is flexible, and not everyone absorbs information in the same way. With technology, you can explore all avenues of communication. When you are publicising your business, experiment with the styles of advertising. During your event, stimulate multiple senses and build interactive experiences to get your message cemented in the minds of everyone.
Key themes when engaging your audience
Every element works together to create an immersive experience. When planning your event, make sure to tick off these elements:
- Mood lighting and spotlights
- High-definition audio
- Speakers and microphones for hosts and talent
- Visuals including video, imagery and equipment for projection
- Branded installations and imagery
- Interactive elements utilising technology
Get creative with the power of technology
There are so many ways you can take your event to the next level. Your audience is the first metric of success with any event, so of course, you want to keep them entertained and engaged. But technology doesn’t have to be your forte – with the team at AVisual you have an experienced team by your side. We help establish your creative vision, strategise your event and manage things on the day so you can rest easy. To get started, give the team a call on 1300 AVISUAL today!
