Your marketing strategy should reflect the overall aesthetic and values of your brand. Let’s say you’re hosting a festival and want video content to promote it. This content should reflect a day at your festival, as a whole. Incentivising the attendance of an event can be a really effective method of marketing it. To effectively market your event, you want to be using every avenue of marketing that’s available to you. This includes social media posts, sponsored posts, email adverts, flyers, or anything else you’ve got at your disposal.