Something we get asked about quite frequently is the difference between event management and event production. While you might think it’s a simple case of ‘potato potahto’, there are actually some important distinctions between the two services – both of which are essential to hosting a successful event.
In this post, the experts at AVisual Productions outline the key differences between event management and event production, helping you understand the meaning behind each term:
What is event management?
Event management is the process of planning, coordinating and carrying out an event as a whole. It includes working with the entire team, in every contributing aspect of the event: from catering to production to speakers and more.
Event managers focus on the coordination of the event, ensuring it all comes together on-time and to budget. They’re responsible for creating a timeline for the event and doing everything in their power to ensure it runs smoothly.
Key roles of event management
Event managers may be entirely responsible for or have an input in:
- Finding and booking the event venue
- Coordinating with catering, florists and vendors
- Delegating tasks to other team members
- Managing the event budget
- Checking in to see that the client is satisfied with the event progress
- Managing logistics
- Problem-solving on the day
What is event production?
Event production, on the other hand, focuses purely on the entertainment aspects of an event. This includes lighting, sound, visuals and a range of other aspects. Event production has less to do with the other event elements happening in the background such as catering or flowers.
Key roles of event production
Event production specialists focus on the entertainment and audio-visual side of events:
- Ensuring the venue is equipped with good-quality speakers and sound systems
- Testing microphones and equipping speakers with lapel mics
- Ensuring audio is well equalised, so that speakers can be heard clearly
- Conducting live sound for bands, singers and other talent
- Coordinating with performers
- Setting up lighting and ensuring tones and hues exceeds clients’ expectations
- Ensuring smooth livestreaming if required
- Recording the event and producing the event promotional video
- Producing social media content including videography
The bottom line
While event management looks at coordinating all aspects of an event, production focuses solely on audio-visual elements such as lighting, vision, sound and special effects.
Need awesome event production for your next show, conference or event? Contact AVisual Productions today. We’re one of Australia’s best teams for audio-visual services, event productions, tech installation and a whole lot more, servicing the East Coast regions of Sydney, Canberra, Newcastle and everywhere in between. From gala awards nights to video conferencing, we’re specialists in producing all kinds of different events. Get in touch with our team to learn more and to book us in today.
