Whether you’re planning a fabulous gala award night, an informative business conference or a must-see live performance, no matter what the event is, one thing always matters: picking a great space.
Usually, there’s a lot invested that goes on behind-the-scenes before the big day or night, so you’ll want your event to be a hit! It’s paramount your attendees enjoy the chosen space, as a successful event goes hand-in-hand with the great location.
In this post, AVisual, the sound and lighting gurus, share some tips to find the right space for your next event.
Think about your target audience
One of the biggest things to consider when finding the right space for your next event is your target audience. This doesn’t mean you can’t get a little creative to allow your event to stand out, but you do have to consider the overall vibe and if it applies to your audience. For example, you’d never host an event with a sophisticated crowd at a sports bar or a tech-savvy crowd in a space which isn’t immersive and doesn’t allow for gadgets to be utilised. Basically, you’ll want a space which aligns with your guests and one which they generally feel happy to be in.
Size
Size does matter – bigger isn’t always better. You’ll want to find the capacity sweet spot: large enough to comfortably fit all of your attendees, but also not too big. When the space is an ideal size, it’ll have a comfortable, intimate feel. Your attendees will feel engaged and more inclined to mingle and network.
Location
Where you choose to host an event is just as important as finding the right space. You could plan the world’s best event and if it’s in a poor location that’ll have a huge influence on whether people attend or not. When searching for a space you have a couple of factors to consider and they all revolve around convenience. People want to attend an event in a central location, close to public transport, with sufficient parking, easy enough to get to and if your attendees are from out-of-town they’ll want suitable accommodation options nearby.
Technical facilities of the venue
We’ve all been to an event that had potential but technology wasn’t utilised. The lighting was drab, you couldn’t hear a presenter properly or you lost interest quickly as there wasn’t anything to keep you engaged like LED displays or interactive touchscreens. When searching for the right space for an event you’ll want to make sure the venue caters for technology like audio visuals, digital signage, video conferencing sound and projection. All these necessary touches will have attendees engaged, captivated and beyond impressed.
By taking these tips into consideration you’ll be well on your way to finding the right space for your next event. If you’re ready to take the next step in elevating an event, making it one to remember, get in touch with the professionals at AVisual Productions. With years of experience in perfecting any event with lighting, visual elements and sound, AVisual will exceed your expectations, making your event a total hit.
