You can hire a fantastic location, choose the best audio-visual team, get on board some brilliant speakers and hire the best catering company – but none of that will make a lick of difference if nobody attends!
That’s where effective marketing steps in and plays a vital role in the success of event. Marketing your event is all about getting the word out there and drawing in as many guests as possible.
What are some of the ways to do this? Here, AVisual Productions shares some of the essential elements of effective event marketing, and what they can do to help!
Sticking to the brand
One essential element of effective event marketing is staying true to your brand. What we mean by this, is that your marketing strategy should reflect the overall aesthetic and values of your brand. Festivals, for example, have used bright, colourful posters for promoting their events for many decades – a technique that’s still used today, along with videography for social media.
Let’s say you’re hosting a festival and want video content to promote it. This content should reflect the experience of attending your festival, as a whole. What type of festival is it? What’s the main type of music being played? What’s the aesthetic? What other attractions feature at your festival? AVisual Productions can assist you in creating effective video content for your event.
Incentivising
Incentivising the attendance of an event can be a really effective method of marketing it. Let’s say you own a famous burrito chain and you’re about to open up a new store for the first time in a different city. It’s the grand opening. One way that’s been used with success in the past is offering free burritos on opening day. People queue up for ages, and passers-by take note of the long line of people outside the burrito restaurant, creating a lasting impression.
We’re not saying you have to pass out free burritos in order to incentivise your event – but you could employ something like discounts and freebies in order to increase traffic.
Use all avenues in your arsenal
To effectively market your event, you want to be using every avenue of marketing that’s available to you. This includes social media posts, sponsored posts, email adverts, flyers, or anything else you’ve got at your disposal. By using all of these available channels, you’re covering a maximum amount of ground in your event marketing campaign.
AVisual Productions are just a click away for high quality event organisation and marketing. Expert audio-visual services, top-of-the-range equipment and an experienced crew are all part of the package. They’re one of the East Coast’s most experienced team for putting on high quality, professional events of all shapes and sizes. From corporate events to festivals to private parties and more, AVisual Productions are your team of choice in Sydney, Newcastle, Canberra and beyond.
