The Many Uses of Digital Signage

Audio visuals have many uses and many variants. When organising an event, you want to make sure that you are creating consistent brand messaging, marketing well and communicating and engaging with your audience. One way to achieve all this is through digital signage, a highly effective way to display various information and projections. AVisual discusses the many uses of digital signage and how you can use it for your event.

What is digital signage?

You’ve probably interacted with or seen digital signage today, as it’s so regularly used in so many environments and applications. Check-in screens at airports, viewing times at the cinema, ads displayed in subways and bus stops, and much more. Digital signage differs from traditional, physical signage as it is much easier to amend, has flexibility in its display and can even interact with consumers. Here are a few of the most common uses of digital signage.

Video display

This is the most common use of digital signage – displaying video, animation, graphics and various message necessary for the space. The uses can be as varied as entertainment uses, marketing, communication and presentation.

Interactive signs

As technology has advanced signage has become interactive, helping to communicate more effectively with customers as well as create entertainment and check-in applications.

Wayfinding boards

Wayfinding boards are a great way for customers and guests to navigate through the building with ease. Unlike printed maps or projected screens, wayfinding boards let you interact with the signage, look up your location and follow directions.

Digital menu boards

Digital menus are easier to adjust and can be customised to your business branding. It also gives clear visuals for customers that can easily be changed or updated if necessary.

How to make the most of digital signage

If you’re marketing your brand, hosting an event or creating interactive applications for consumers and guests, we recommend you take advantage of the many uses of digital signage.

Uses for events and functions

• Pair with audio: You can use signage as a failsafe if audio has technical issues, but it can also create a better, more engaging experience than if you were to just utilise sound.
• Pair up and connect all screens: For consistency, make sure you have all screens connected and using the same WIFI. Preparing beforehand will decrease the chances of mix-ups and human error.
• Room navigation: Once guests have arrived, they’ll likely want to determine where they need to go. Use digital signage to indicate where to go and display any information.
• Display schedules: Printed schedules can be useful, but large screens displaying schedules and even alerting guest of starting events ensures they don’t miss a thing.
• Realtime social feeds: Display what everyone is saying about your event and encourage others to post.
• Interaction: Finally, your signage is the ultimate superpower in getting guests to interact. Create online polls that they can access on their phone, utilise touch screen signs for displays and get those guests engaged!

Speak to the experts in Audio Visual

If you’re ready to display your brand and messaging using digital signage, speak to the experts at AVisual today. Our team have a wealth of experience across event management, audio visual devices and creative vision. We can provide you with the perfect digital signage for publicity and promotion, displays at events or any other purpose. Enquire with us today on 1300 AVISUAL.